MKTG 3553 Temple University Ice Cream Marketing and Advertising Plan Discussion

This memo covers your marketing communication and advertising plan. Your written memo should include:

1. A description of the messages you will use to promote your “brand image”
2. The kinds of images, colors, and packaging design that will be appropriate for your product given the country values, marketing laws, and consumer behavior.
3. The methods you will use to advertise your product, including internet and social media if appropriate. Discuss the types of messages and ads.
4. A “storyboard” (outline) of a video commercial/message that appeals to the values of your target market. You should create this whether or not broadcast commercials are a key part of your advertising plan. Each team will have 3 minutes in class to present their commercial. Some teams act out the commercial, some present hand drawn pictures of each element of the story, some use PowerPoint, some have actually produced videos. You can do this with whatever level of creativity you have …

In all cases give reasons why you have chosen a particular approach.

Your memo should be concise and to the point. Statements should be backed up by data and properly referenced. Use charts and graphs when appropriate to illustrate data.
WRITE IN MEMO FORMAT. MAKE SURE YOU PUT YOUR NAMES, SECTION #, REGION AND COUNTRY IN THE HEAD OF THE MEMO OR ON YOUR COVER SHEET.

Temo Memo 4: Marketing and Advertising (1) (2)

just need to fill in the message and methods part.